One-liner
VRITTI is the first financial wellness app that starts with how you feel about money, not how much you have.
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One-liner
VRITTI is the first financial wellness app that starts with how you feel about money, not how much you have.
50 words
VRITTI is a Canadian financial wellness app designed for the 80% of people who feel anxious about money — the anxious, the avoidant, the starting-over. Unlike every other personal finance app, VRITTI begins with emotional onboarding: it asks how you feel about money before showing you a single number. Launching 2026 on iOS and Android.
150 words
VRITTI is the first financial wellness app built specifically for people with money anxiety. Where every other personal finance app starts with your numbers, VRITTI starts with how you feel about your numbers. The onboarding asks one question — "How are you feeling about money right now?" — and the answer reshapes the entire experience across three personalised modes: Crisis, Growth, and Optimization. Built in Canada with full CRA tax support (HST/GST/QST), VRITTI includes a 16-module Financial Academy grounded in published research, a shame-free challenge system, couples mode, and AI insights tuned to the user’s emotional starting point. The Crisis tier — designed for people stabilising after job loss, divorce, medical crisis, or immigration — stays free forever. VRITTI launches in 2026 on iOS and Android. US, UK, and AU expansion are planned for later that year.
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“Every finance app assumes you’re ready to budget. VRITTI asks the prior question — how do you feel about money? — before showing a single transaction.”
“80% of North American adults feel financial anxiety. VRITTI is the first app that treats that statistic as the starting point, not a footnote.”
“Financial wellness is a human right, not a premium tier. That’s why the Crisis mode stays free forever.”
journalists, creators, researchers
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press@vritti.app