Everything you need to write about VRITTI.

Fact sheet, brand logos, boilerplate copy in three lengths, and press contact. Feel free to use any of it. If you need something else — an interview, a custom quote, a specific asset — just email us.

The quick facts.

Full name
VRITTI
Category
Financial wellness app (personal finance)
Founded
2026, Canada
Launch date
2026 (iOS and Android)
Pricing
Free forever tier · Pro $9.99 CAD/month (early-bird)
Website
https://vritti.app
Press contact
press@vritti.app
Regions (launch)
Canada · US, UK, AU planned 2026
Platforms
iOS 16+ · Android 12+
Etymology
VRITTI (Sanskrit): income, livelihood, the flow of resources through a life.

Paste-ready descriptions.

Three lengths. Pick whichever fits your piece.

One-liner

VRITTI is the first financial wellness app that starts with how you feel about money, not how much you have.

50 words

VRITTI is a Canadian financial wellness app designed for the 80% of people who feel anxious about money — the anxious, the avoidant, the starting-over. Unlike every other personal finance app, VRITTI begins with emotional onboarding: it asks how you feel about money before showing you a single number. Launching 2026 on iOS and Android.

150 words

VRITTI is the first financial wellness app built specifically for people with money anxiety. Where every other personal finance app starts with your numbers, VRITTI starts with how you feel about your numbers. The onboarding asks one question — "How are you feeling about money right now?" — and the answer reshapes the entire experience across three personalised modes: Crisis, Growth, and Optimization. Built in Canada with full CRA tax support (HST/GST/QST), VRITTI includes a 16-module Financial Academy grounded in published research, a shame-free challenge system, couples mode, and AI insights tuned to the user’s emotional starting point. The Crisis tier — designed for people stabilising after job loss, divorce, medical crisis, or immigration — stays free forever. VRITTI launches in 2026 on iOS and Android. US, UK, and AU expansion are planned for later that year.

Ready-to-use lines.

Every finance app assumes you’re ready to budget. VRITTI asks the prior question — how do you feel about money? — before showing a single transaction.

from the product brief

80% of North American adults feel financial anxiety. VRITTI is the first app that treats that statistic as the starting point, not a footnote.

VRITTI positioning statement

Financial wellness is a human right, not a premium tier. That’s why the Crisis mode stays free forever.

from the VRITTI manifesto

journalists, creators, researchers

Need something else?

Custom quote, interview, specific data, demo access, founder comment — we respond within one business day.

press@vritti.app
SOC 2 · AES-256 Built in Canada Free tier forever