The first finance app that starts with how you feel.
VRITTI is a Canadian financial wellness app built for the 80% of people who feel anxious about money — the anxious, the avoidant, the starting-over. Founded in Canada in 2026, VRITTI is the first personal finance app with emotional onboarding: it asks how you feel about money before showing you a single number, then personalises the experience across three modes — Crisis, Growth, or Optimization.
Fact sheet.
- Category
- Financial wellness app
- Founded
- 2026, Canada
- Platforms
- iOS 16+, Android 12+
- Regions
- Canada (US, UK, AU in 2026)
- Pricing
- Free forever · Pro $9.99 CAD/mo
- Security
- SOC 2, AES-256, read-only bank feeds
- Languages
- English (CA/US/UK/AU), Québec French, US Spanish
- Etymology
- VRITTI — Sanskrit for income, livelihood, the flow of resources
Most finance apps were built for the 20% who already have it together.
Then they wonder why most people don’t stick with them. VRITTI was built for everyone else — the 80% who feel anxious about money, avoid their bank app, fight with their partner about spending, or have been through a crisis that left them starting over.
We believe financial wellness is a human right, not a premium tier. That’s why the Crisis mode stays free forever. If you’re stabilising, every tool you need to build a floor — savings goals, Crisis challenges, debt modules — is free.
The name VRITTI is Sanskrit for income or livelihood — the flow of resources through a life. Not a budget. Not a ledger. A flow. Something living, something that moves, something that belongs to you.
your starting point is valid