The first finance app that starts with how you feel.
VRITTI is a Canadian financial wellness app built for the 80% of people who feel anxious about money — the anxious, the avoidant, the starting-over. Founded in Canada in 2026, VRITTI is the first personal finance app with emotional onboarding: it asks how you feel about money before showing you a single number, then personalises the experience across three modes — Crisis, Growth, or Optimization.
Fact sheet.
- Category
- Financial wellness app
- Founded
- 2026, Canada
- Platforms
- iOS 16+, Android 12+
- Regions
- Canada (US, UK, AU in 2026)
- Pricing
- Free forever · Pro $9.99 CAD/mo or $89.99/yr
- Security
- SOC 2, AES-256, no bank logins — you import statements
- Languages
- English (CA/US/UK/AU), Québec French, US Spanish
- Etymology
- VRITTI — Sanskrit for income, livelihood, the flow of resources
Most finance apps were built for the 20% who already have it together.
Then they wonder why most people don’t stick with them. VRITTI was built for everyone else — the 80% who feel anxious about money, avoid their bank app, fight with their partner about spending, or have been through a crisis that left them starting over.
We believe financial wellness is a human right, not a premium tier. That’s why the Crisis mode stays free forever. If you’re stabilising, every tool you need to build a floor — savings goals, Crisis challenges, debt modules — is free.
The name VRITTI is Sanskrit for income or livelihood — the flow of resources through a life. Not a budget. Not a ledger. A flow. Something living, something that moves, something that belongs to you.
VRITTI is built in Canada by its founder, Parth Raval, who writes the tax guides on this site. Every rate and threshold is checked against the CRA’s own pages before it’s published.
your starting point is valid