The first finance app that starts with how you feel.

VRITTI is a Canadian financial wellness app built for the 80% of people who feel anxious about money — the anxious, the avoidant, the starting-over. Founded in Canada in 2026, VRITTI is the first personal finance app with emotional onboarding: it asks how you feel about money before showing you a single number, then personalises the experience across three modes — Crisis, Growth, or Optimization.

Fact sheet.

Category
Financial wellness app
Founded
2026, Canada
Platforms
iOS 16+, Android 12+
Regions
Canada (US, UK, AU in 2026)
Pricing
Free forever · Pro $9.99 CAD/mo
Security
SOC 2, AES-256, read-only bank feeds
Languages
English (CA/US/UK/AU), Québec French, US Spanish
Etymology
VRITTI — Sanskrit for income, livelihood, the flow of resources

Most finance apps were built for the 20% who already have it together.

Then they wonder why most people don’t stick with them. VRITTI was built for everyone else — the 80% who feel anxious about money, avoid their bank app, fight with their partner about spending, or have been through a crisis that left them starting over.

We believe financial wellness is a human right, not a premium tier. That’s why the Crisis mode stays free forever. If you’re stabilising, every tool you need to build a floor — savings goals, Crisis challenges, debt modules — is free.

The name VRITTI is Sanskrit for income or livelihood — the flow of resources through a life. Not a budget. Not a ledger. A flow. Something living, something that moves, something that belongs to you.

your starting point is valid

Join the people VRITTI was built with.

SOC 2 · AES-256 Built in Canada Free tier forever